While driving around various neighborhoods in search of lunch today, I noticed an interesting trend. It seems that culinary terms change in accordance with their status. The most noticeable change is that as menu prices rise into the territories where "meal combos" are suddenly known as "prixe fixe," solid matter that you ingest by way of your mouth abruptly ceases to be known as food.
Suddenly, instead of merely "eating food," you are now "experiencing cuisine." Also in that price range, there seem to be an awful lot of "cafes" that completely fail to serve coffee, and "bistros" that serve egg rolls in place of French rolls.
After thinking on this for a while, it seems like it's a progressive exoticism of food. The farther up the price scale you go, these days people seem to demand more of their food, in regards to experiencing another culture. Whether this culture differential is ethnic or societal in nature seems fairly immaterial, but at least in San Diego, it seems like ethnicities are linked to class levels in certain ways.
At the top of the heap, these days, are fusion restaurants. It seems it really doesn't matter what you fuse together. If you're mixing some kind of cuisine with another, that bumps your menu prices up by at least 15-20%. The most popular thing to fuse other kinds of food to seems to be Japanese. I suppose you can pretty much stick anything into a sushi mold and call it fusion. Hot dogs and seaweed? $30 a roll. Boo ya, I'm a genius.
Right after the fusion joints, are the restaurants that serve ethnic foods that come from farther afield than usual, often tending to Asian flavors. Thai and Japanese seem to be the big flavors of the day, while Chinese appears to have fallen out of favor in a big way.
Given that eye (or tongue) for exoticism that seems to heavily influence an eatery's value, I have to wonder if Thai or Japanese people have similar ongoing trends.
I know restaurants that we view here as junk food -- McDonald's, KFC, and the like -- have tried to portray themselves as gourmet restaurants in Japan.
I wonder if there are TGI Friday's (tried to figure out how to pluralize that, gave up in disgust) in Japan that serve Dom Perignon, and if you order a steak, your jalapeno poppers have to be ordered separately at $8 each.
Or maybe Taco Bell has cloth napkins, a waiter who brings you your nachos on a covered silver platter, and a 64-ounce Diet Coke quietly beading with condensation alongside your Chateau Lafite Rothschild.
Mmmm.