This article/speech is AWESOME
No, not this one.
This one.
I was having dinner with a group of friends about a month ago, and one of them was talking about sitting with his four-year-old daughter watching a DVD. And in the middle of the movie, apropos nothing, she jumps up off the couch and runs around behind the screen. That seems like a cute moment. Maybe she's going back there to see if Dora is really back there or whatever. But that wasn't what she was doing. She started rooting around in the cables. And her dad said, "What you doing?" And she stuck her head out from behind the screen and said, "Looking for the mouse."
Here's something four-year-olds know: A screen that ships without a mouse ships broken. Here's something four-year-olds know: Media that's targeted at you but doesn't include you may not be worth sitting still for. Those are things that make me believe that this is a one-way change. Because four year olds, the people who are soaking most deeply in the current environment, who won't have to go through the trauma that I have to go through of trying to unlearn a childhood spent watching Gilligan's Island, they just assume that media includes consuming, producing and sharing.
It's also become my motto, when people ask me what we're doing--and when I say "we" I mean the larger society trying to figure out how to deploy this cognitive surplus, but I also mean we, especially, the people in this room, the people who are working hammer and tongs at figuring out the next good idea. From now on, that's what I'm going to tell them: We're looking for the mouse. We're going to look at every place that a reader or a listener or a viewer or a user has been locked out, has been served up passive or a fixed or a canned experience, and ask ourselves, "If we carve out a little bit of the cognitive surplus and deploy it here, could we make a good thing happen?" And I'm betting the answer is yes.
Restaurautism
Today has been an interesting day for me. In virtually every respect it was fairly boring, but nevertheless for some reason it made an impression on me. I did some work, went to the gym but didn't work out (forgot my ID card), did some more work, talked on the phone, and came home for dinner.
I guess dinner was a little non-standard.
After a trip to a Carrefour yesterday, I've been armed with a few things that I can't normally find in China. In fact, I had to seriously control my urges in order to leave there with even enough money for the subway ride home.
At any rate, that haul put me a handful of shrimp and some mushrooms short of a bowl of Tom Yum, or a few vegetables away from a pot of green curry.
So I hit the street market today after work for some curry fixins. Got back to my apartment and my fake kitchen, whipped out my handy pocketknife, and started peeling and slicing. Nothing says "temporary living arrangements" like having a 3-inch folding blade as your primary kitchen knife.
Midway through food prep, Christine came barging in (she has very few other modes of locomotion) and said I absolutely had to come and see the view from her balcony. Sean chose that moment to join us, and we all agreed the view was good enough to warrant a minor photographic frenzy.
Twenty minutes later I had a pot of green curry happily bubbling away on my induction stove, and a couple of roommates wafting through my door on wings of curried steam.
Yeah, that's her view. If nothing else, I got to reacquaint myself a bit with HDR photography.
By the way, it turns out that Thai curries go with baguettes just as well as Vietnamese curries do… i.e., very.
Afterwards, we sat around picking our teeth and each others' brains, which was unsurprisingly a fairly food-centric affair.
We're all foodies to varying degrees. Christine, while resting more on the consumption side of the equation, has nevertheless perfected an astonishing array of cooking techniques centered around the microwave, and Sean's a world traveler who's picked up more than his fair share of cooking smarts. He described his version of a paneer which had us all salivating, even having just stuffed ourselves with ungodly amounts of curry, french bread, and fried rice.
The interesting part of the conversation came when we started discussing Wuhan's variety of restaurants, or lack thereof. This led to a cursory examination of how successful, for example, a Chinese-American owned and operated gastropub might be, with a healthy selection of fairly authentic Asian and Western dishes.
This is a conversation I've had many times, both in- and externally, with a fairly wide assortment of people here, from friends and fellow foodies to former restaurateurs.
The thing is, I know just enough about cooking to know that I know nothing about cooking, especially professionally. Sure, I can whip up an array of passable curries (from two cans and a fistful of fresh veg) or fried rice, or even invent a half-decent dish once in a while ( try jicama stir-fried with five-spice beef… it's actually pretty awesome ). But to cook quickly and above all consistently, day after day, in a high pressure environment, is not a skill I've ever developed. Nor do I know anything about running a restaurant, which is a rather larger and more putrid kettle of fish.
But, you know, I keep going back to that thought, that it might be… fun.